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Email Marketing Services

Influx Solutionsis the Email Marketing Provider in India. We provide web based mass mailing solutions with database. Marketing is playing very important role in each and every business, Bulk Mailing or Email Marketing is relatively inexpensive and objective oriented standard of business of now days very vital part in Promotion and Exposure, because of bulk mailing you be able to show your product and services to end user.

Sending newsletter to our customer is not often seen as a way for some businesses. Whereas other thinks it’s irritating and other finds it an expensive way of marketing. But it is more effective because of only one single click of viewer can come up to your website.

We Provide

Influx Solutions also provides Email Database in India, offering you the email database as for each your need and if available with us. We also provide SMTP IP Solutions for you if you want Email Marketing through diverse range of Email Marketing Softwares. Our Email Marketing features include Online Stats, Report, Schedule Sending, Email Campaign Templates, and Contact List Management etc. our compact features also contain Autoresponder, ready for Survery, Custom Fields, Online Registration form etc.

The practice of sending customer newsletters by email is seldom seen as a way forward for some businesses. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool.

Low Volume Plans

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High Volume Plans

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Email Marketing Tips For Small Businesses

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.

Make it easy to subscribe.

Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.

Tell subscribers what to expect.

Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it’s important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.

Send a welcome email.

It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.

Design your newsletter to fit your brand.

Your email campaigns should match your brand’s look and feel. If you’re using a template, you might want to customize it to include your company’s colors and logo in the header. If your emails are consistent with the rest of your company’s content, then readers will feel more familiar from the start.

Make it scannable.

Your subscribers are busy people who get a lot of email, so it’s safe to assume you don’t have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what’s in store.

Send people content they want

Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. If you’re sending different emails for different groups (for example, a nonprofit might send separate emails to volunteers, donors, and the board of directors), then you can ask people to check a box to join a particular group on your signup form.

Keep a publishing calendar.

A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they’ll be more likely to delete the next email, or worse, mark it as spam. Make time to plan, write, design, and send your newsletters regularly.

Edit.

Even editors need editors. When you’re working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can’t go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them.

Test

Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter.

Think about mobile

If a campaign doesn’t show up on mobile devices, it’s not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath’s “Email in Motion” infographic for some data that might affect the way you design your emails.

Make it shareable

Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. t

Be friendly

Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There’s a good chance your subscribers are already in a informal frame of mind when they’re checking their email, so an overly formal or stodgy voice might seem out of place.

Keep an eye on your stats

Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down.

Only send email if you have something to say

This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it’s a sustainable commitment that will help you achieve your business goals.

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