On Page Optimization
SEO has traditionally divided into two main areas; on-page
optimisation which covers what can be done on the pages of
the website itself, and
off-page optimisation which covers activity
that takes place elsewhere
The most effective strategy in 2012 however (social media
powered SEO) requires an integrated approach, with on-page
content promoted off-page within the main social media
channels. Please click on the following link to find out more
about social media SEO - the future proofed SEO strategy that
delivers outstanding results now. Alternatively, click here to
understand more about how off-page SEO has had to adapt to
changes in the search engines’ algorithms to remain effective
in 2012.
On Page Optimization Is On Page Optimization
in simple terms is basically the effort which you put on the
website and is clearly visible, like:
- Initial Site Analysis
- Unlimited Bandwidth (Data Competition Analysis
- Keyword Research
- Keyword Density Analysis and Placement
- Invisible Text
- Cloaking
- Creation of XML / HTML / ROR / Text Sitemaps
- Title/Description/Keywords & Various Other Meta Tags Development
- Site (URL) Structure Analysis
- Web Designing Basics and WYSIWYG Editors
- URL renaming/re-writing
- Submitting sites to Google and Yahoo Webmas
- Canonical / 404 Implementation
- Google Sitemap Creation
- Content Development Check s
- Brief Keyword Competition Review
- H1, H2, H3 Tags
- Anchor Text
- Yahoo Sitemap Creation
- Competitor Analysis & Monitoring
- Google Webmaster Account Setup and management
- Existing Web Content Optimization
- Image Optimization
- Use of robots.txt
- HTML Validation
- Google Analytics (Statistics) setup and management
- Creating of Favicons
leading Page Optimization tips & techniques
Your Web site's landing page is the biggest factor readers and
visitors use to size up and form an impression about your
business. It's really what determines their first impression. We
all know that the daily pace of Internet commerce dictates that
you're unlikely to have another chance with as much potential to
persuade your audience to try your products or services. The
first time they arrive at your landing page really matters; make
it count! Someone gets to a landing page by clicking on an ad,
and that's why this page weighs so much -- it's what's joining a
person's interest in buying with the product or service you're
offering. A great landing page's influence is strongly felt in
the following areas:
1. Driving force of conversions
A landing page that's optimally created will have comprehensive
information about your product and coax visitors into making a
positive decision about purchasing what you offer.
2. Positive first impressions
Landing pages that are compelling, lucid, and straightforward
are the best positioned to turn a Web visitor into an online
purchaser. Getting visitors to like your business and products
enough to part with their cash starts with a good-looking
landing page; one that is informative, understandable, and
true.
3. Better sales muscling
Landing pages have a direct impact on your sales. Use them to
express, and transmit, your brand's identity and appeal.
Remember that the landing page constitutes the link between your
advertisements and your Web site.
4. Tracking
With a conversion tracking code installed in your landing page,
it's possible to extract improved data about conversion rates.
This information proves pivotal when weighing decisions about
future marketing campaigns. It's data that can make your
decisions more efficient and cost-effective. Both Google and
Bing provide conversion tracking codes that you can install.
Once these are in place, it will be possible to track the
specific keywords your leads or sales are coming from.
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