Social Media Marketing
Social Media Optimization (SMO) is a form of Search Engine
Marketing where various methods are used for generating
publicity through social media, online communities and
community websites. With the evolving usage of Web 2.0 and
online communities, SMO is becoming a key strategy for
websites to promote through SMO and bring in targeted traffic
to the websites.
Today the participative nature of the web can easily be
recognized from the involvement of forums, Social Book-marking
sites, blogs and Social Network sites that have emerged in the
last couple of years. These sites can typically define your
business or brand presence & how it is being perceived by the
masses. Numerous conversations are moving online and it is
important to understand and participate in this dialogue.
We Do
Social Media Marketing involves ways to optimize web sites so they would be more easily connected & interlaced with online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg This button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization techniques includes creation & submission of RSS feeds, social book-marking, Video & PPT optimization i.e. submitting of videos & PPT to various social media sites, creation of blogs, articles submission, press releases etc to increase your brand image over the internet.
Our Technique
Social Media Marketing is in many ways connected as a
technique to viral marketing where word of mouth is created
not through friends or family but through the use of
networking in social book-marking, video and photo sharing
websites. In a similar way the engagement with blogs achieves
the website popularity by sharing content through the use of
RSS in the blogsphere and special blog search engines such as
Technorati.
Social Media Marketing is closely related to other Online
Marketing Techniques, such as Search Engine Optimization,
Search Engine Marketing, Viral Marketing Word of Mouth
Marketing, and Social Media Optimization.At SIB Infotech we
understand the emerging importance of the social media and
provide customized solutions to help our clients to control
the potential of the Social Media.
We focus on the following aspects of Social Media Optimization:
- Increasing your linkability through fresh,informative and eye
catching content
- Making tagging and bookmarking easy through implementation of
Social Bookmarking buttons on your blogs and important pages
- Rewarding Inbound links
- Making your content travel through creation of presentations
and submission of the same across social sharing sites.
- Encouraging the mashup
If the power of Social Media Marketing has been utilized in the right way, it
can help:
- Increase direct traffic to your site
- Increase the number of quality back-links resulting in higher
natural ranking
- Improved brand visibility & brand reputation
- Please click here for our Social Media Marketing Plans
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